For the Same Reason we get Calls Asking for "Mr. Chadash"

This is too good. Of course, we used to get calls at the synagogue asking for "Mr. Shalom" or "Mr. Chadash." Here's an email from a relatively clueless assistant in Hollywood. 

http://defamer.com/5054850/dreamworks-assistant-thinks-rosh-hashanah-is-newest-hollywood-power-broker